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Can you believe, that China has spent more than 57.2 percent on digital advertisements during 2017? This is something that happened for the first time in history for China. They spend more on [...]

Alibaba, China’s largest retail marketplace, has surprised the Digital Market with its revenue results in Q3 2017: active consumers grew to 488M and Alibaba gained a revenue growth of 61%. They [...]

Digital marketing in China is changing and taking the lead worldwide. Since blogs and social media accounts started gaining relevance, the marketing strategies of large brands have changed and [...]

Chinese Single’s Day (11/11) is a big event each year, and 2017 was no different. In China, eCommerce companies make the most of the country’s Double 11 Shopping Festival, which this month [...]

Over 140,000 brands are expected to participate in this year’s Double 11, the largest online shopping day in the world. Russia and some European countries are invited to this particular festival [...]

WeChat is a powerful tool for Chinese digital marketing, reaching almost one billion users in 2017. So, effective WeChat account management is a must for any brands hoping to penetrate the [...]