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    • Dr. med. Ivan Seif
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    • Lu Oliphant Solicitors LLP
    • Metropolitan Safe Deposits
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Archives

Monthly Archive for: "November, 2017"
Home » Archives for November 2017
 Believe it or not, China has reached 57.2% for digital ad in 2017
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By Joanna Liu
In China digital marketing
Posted November 29, 2017

Believe it or not, China has reached 57.2% for digital ad in 2017

Can you believe, that China has spent more than 57.2 percent on digital advertisements during 2017? This is something that happened for the first time in history for China. They spend more on [...]

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 Alibaba’s net income reached $2,6 million in Q3 2017
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By Joanna Liu
In Case Study, China digital marketing, Chinese eCommerce
Posted November 22, 2017

Alibaba’s net income reached $2,6 million in Q3 2017

Alibaba, China’s largest retail marketplace, has surprised the Digital Market with its revenue results in Q3 2017: active consumers grew to 488M and Alibaba gained a revenue growth of 61%. They [...]

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 Chinese KOL are the new direct selling platforms for fashion brands
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By Joanna Liu
In Branding, Case Study, China digital marketing
Posted November 14, 2017

Chinese KOL are the new direct selling platforms for fashion brands

Digital marketing in China is changing and taking the lead worldwide. Since blogs and social media accounts started gaining relevance, the marketing strategies of large brands have changed and [...]

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 Statistics from China’s Double 11 Shopping Festival 2017
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By Joanna Liu
In Case Study, China digital marketing, Chinese eCommerce, Cross culture
Posted November 13, 2017

Statistics from China’s Double 11 Shopping Festival 2017

Chinese Single’s Day (11/11) is a big event each year, and 2017 was no different. In China, eCommerce companies make the most of the country’s Double 11 Shopping Festival, which this month [...]

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 This year’s Double 11 will Demonstrate again Alibaba’s Impact Worldwide
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By Joanna Liu
In China digital marketing, Chinese eCommerce, Cross culture
Posted November 9, 2017

This year’s Double 11 will Demonstrate again Alibaba’s Impact Worldwide

Over 140,000 brands are expected to participate in this year’s Double 11, the largest online shopping day in the world. Russia and some European countries are invited to this particular festival [...]

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 How the big brands are using WeChat for Chinese digital marketing
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By Joanna Liu
In Case Study
Posted November 1, 2017

How the big brands are using WeChat for Chinese digital marketing

WeChat is a powerful tool for Chinese digital marketing, reaching almost one billion users in 2017. So, effective WeChat account management is a must for any brands hoping to penetrate the [...]

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