Case Study

Alibaba, China’s largest retail marketplace, has surprised the Digital Market with its revenue results in Q3 2017: active consumers grew to 488M and Alibaba gained a revenue growth of 61%. They [...]

Digital marketing in China is changing and taking the lead worldwide. Since blogs and social media accounts started gaining relevance, the marketing strategies of large brands have changed and [...]

Chinese Single’s Day (11/11) is a big event each year, and 2017 was no different. In China, eCommerce companies make the most of the country’s Double 11 Shopping Festival, which this month [...]

WeChat is a powerful tool for Chinese digital marketing, reaching almost one billion users in 2017. So, effective WeChat account management is a must for any brands hoping to penetrate the [...]